The advertising and marketing crew for Salesforce Pardot has been doing an awesome job of taking part in off the Sport of Thrones theme with a lot of totally different content material items. Struggle for the Throne: Gross sales vs. Advertising and marketing is a enjoyable, participating infographic that performs to followers of the HBO sequence now that the sequence os over.
Let’s face it: you don’t should be watching HBO’s acclaimed sequence Sport of Thrones to see a rivalry just like the Starks and Lannisters. An analogous wrestle for energy and recognition is occurring within the trendy workplace on a regular basis — between gross sales and advertising and marketing.
With totally different objectives, motivations, and instruments, aligning your organization’s gross sales and advertising and marketing departments generally is a day by day problem. With every crew staking their declare to totally different areas of the enterprise course of, it may be exhausting to seek out any frequent floor with which to convey them collectively. Nonetheless, when gross sales and advertising and marketing work collectively to generate leads, nurture relationships, and shut offers, an organization can thrive. There’s rather a lot at stake on this wrestle!
That will help you determine the ache factors, mindsets, and alternatives for peace between these two departments, we’ve put collectively the enjoyable and informative infographic beneath.
Typically the messages you need to convey in an infographic aren’t based mostly on numeric knowledge, however ideas and enterprise processes. This design does a great job of figuring out totally different company departments as rival homes with competing pursuits.
I additionally like that the concepts offered right here have an extended On-line Lifespan. This infographic is definitely an replace to an earlier one they launched in 2013: Gross sales vs. Advertising and marketing: The Authentic Sport of Thrones. The rivalry between Gross sales and Advertising and marketing isn’t new in company tradition, and received’t be going away anytime quickly.
Discovered on the American Advertising and marketing Affiliation weblog